Branding | Python | Machine Learning | Data Visualisation

The visual identity for the 2021 Central Saint Martins Graduate Showcase uses machine learning (AI) to represent the individual and collective growth of the graduating students within the university's community.

Collecting the word "bloom" in all languages spoken in Central Saint Martins, we trained a neural network that generates new letterforms based on the initial data. Combining moving imagery, color, and typography, we developed a celebratory and ever evolving visual system with this generative cycle at its core.

Together with Tom Bugg, Betty Lu, Max Zimmerer, Jessie Zhang

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