Winning pitch for Creative Concepts for ECHO Lightvert to promote secret events and generate hype

Lightvert is a media tech company developing outdoor advertising. Their first product, ECHO, uses persistence of vision (POV) effect, from a thin beam of light, to generate hyper scale fleeting images.

Seek utilises multiple ECHOs scattered around a city to create a treasure hunt, using the mysterious information presented to generate excitement for secret events or drops.